Real benchmarks, honest comparisons, and the pieces of intelligence your current marketing partner is probably hiding. Written for Florida service businesses from people who run them.
What should this number actually look like? Evidence-based ranges by vertical.
Real spend benchmarks by revenue tier and industry. HVAC, dental, legal, roofing, plumbing — plus the % of revenue most operators actually allocate versus what wins.
CPL ranges for HVAC, legal, dental, roofing, plumbing, pest control, auto body, and equipment rental — plus the three variables that drive the spread.
Seven categories of Google Ads waste that cost service businesses $2K–$15K per month. Diagnostic steps for each.
The case for replacing your traditional marketing agency with intelligence that actually responds in real time.
Side-by-side on cost, lead visibility, campaign control, response time, and data ownership. Plus what agencies actually do with their 20% fee.
The 7-slide template every agency uses in their free audit deck. What it systematically understates, overstates, and quietly leaves out.
How to actually do the work — and how we approach it when clients hire us.
47 points across Google Business Profile, NAP consistency, review velocity, local citations, and service-area pages. Built from real client audits.
How to attribute leads to channels without HubSpot-tier tooling. Call tracking, UTMs, form routing, multi-touch for small businesses.
Our open 12-phase methodology. Data sources, analysis phases, verification process, and what makes PULSE outputs different from scraped-data tools.
If you only read one thing from Resources, start with PULSE vs. a Traditional Marketing Agency. It's the feature-by-feature comparison that prompts most teams to book a call.
Read the comparison →Start with a $497 marketing audit or book a 30-minute demo. Either way, you'll know more about your market in a week than your agency has shown you in a year.