Most agencies scrape third-party tools and repackage stale data into a PDF you'll never read. PULSE runs a 12-phase intelligence operation with live Google search verification, raw data you can audit yourself, and a phased action plan built for your specific market.
Enter your URL and get a real-time score in 10 seconds. SEO, speed, mobile, security — see where you stand before investing in a full audit.
Here's what separates intelligence from paperwork.
Scraped data told us one thing. Reality told us the opposite.
Every PULSE audit follows the same rigorous process, regardless of industry or budget.
Your competitors, your market, your goals. We start with your reality, not our assumptions. You name the competitors that matter.
Every SEO issue, conversion blocker, and technical gap on your site — scored and prioritized with specific fixes.
Platform-by-platform scoring. Fragmented accounts, dormant profiles, and missed opportunities across every channel.
Full local SEO teardown: category gaps vs map pack competitors, profile attributes, review velocity + monthly catch-up target, keyword-enriched response templates, 8-week GBP post calendar, services rewrite, 3-version description test, photo upload plan with geotagging.
16-platform NAP check (Yelp, BBB, Apple Maps, Bing Places, Facebook, Angi, Thumbtack, industry directories). Every inconsistency flagged — silent ranking killers that cost rankings within 30 days of fixing.
Organic keywords, backlinks, traffic estimates, and authority scores for you and every competitor. Raw CSV exports included.
The 20 highest-value keywords competitors rank for that you don't, mapped to buyer journey stage. Stage-4 "ready-to-hire" keywords prioritized because they convert at 5–10× the rate of awareness keywords.
The phase that changes everything. Live Google searches prove who is actually running ads right now — because scraped data gets it wrong.
Vertical-specific analysis powered by dedicated knowledge bases — legal certifications, equipment territory mapping, HVAC seasonal patterns. Plus the work most agencies skip: knowledge graph entity strengthening with LocalBusiness schema, review sentiment extraction, and authoritative citation building.
Every finding organized into an actionable report: executive summary, head-to-head competitor tables, keyword matrices, phased action plan.
Every critical finding re-verified with a different source. Numbers that cannot be traced to raw data are removed. No exceptions.
30-minute walkthrough of findings. We lead with the 3 most impactful discoveries, then walk through the phased action plan.
Complete documentation for continuity — raw data files, verification logs, and action items. Nothing lives in someone's head.
Everything in your audit report, and everything behind it.
Head-to-head comparison of you vs. your named competitors. Organic keyword counts, authority scores, backlink profiles, and review gap analysis across every platform.
Live-verified ad presence for every competitor. Screenshot evidence with URL parameter proof. Ad copy analysis with positioning insights you can act on immediately.
Full 8-lever Google Business Profile audit: category gaps, attributes, review velocity target, response templates, 8-week post calendar, services rewrite, 3-version description test, and a photo upload plan. Plus a 16-platform citation consistency check.
Top 20 highest-value missing keywords scored by (Volume x CPC) / Keyword Difficulty. Commercial intent classification, buyer-journey stage mapping, and realistic ranking timelines.
Letter-graded assessment with fix priorities. SEO fundamentals, conversion elements, mobile readiness — specific issues with specific fixes, not generic checklists.
Week 1-2 foundation, Week 3-4 launch, Month 2+ expansion. ROI projections with conservative, moderate, and aggressive scenarios backed by real cost-per-lead math.
Every CSV export, screenshot, and search log. Verification log with timestamps. You can audit the audit — every number traces to a source file.
Everything you need to know before requesting an audit.
PULSE charges $497 one-time for a 12-phase marketing audit. Most agencies charge $2,500-10,000 for similar scope — and deliver less depth. Many free "audits" are automated scans designed as sales pitches. PULSE delivers a comprehensive intelligence report with raw data files, live search verification, and a 30-minute strategy call.
PULSE audits include 12 phases: discovery call, website audit, social media audit, a full 8-lever Google Business Profile teardown (categories, attributes, review velocity, response templates, posts calendar, services, description, photos), 16-platform citation consistency check, competitive Semrush data pull, keyword gap analysis with buyer-intent mapping, live paid search verification, industry-specific deep dive with entity optimization, compiled report, double-check verification, and a strategy delivery call with full handoff documentation.
5 business days from data access. We parallelize the website, social media, and directory research phases using AI agents to compress the timeline while maintaining thoroughness. The 30-minute strategy call is scheduled upon delivery.
Free audits run a single automated scan and hand you a generic report. PULSE runs 12 phases including a discovery call to understand your specific competitors, live Google search verification of paid ad presence, industry-specific analysis from vertical knowledge bases, and a phased action plan with ROI projections. Every number in the report traces to a source file.
Yes. PULSE uses AI agents to parallelize the website audit, social media audit, and competitor research phases — compressing the timeline from 20-40 agency hours to under 6. AI handles data collection and pattern recognition. Competitive strategy, action plan prioritization, and ROI modeling are human-reviewed and client-specific.
PULSE maintains deep knowledge bases for personal injury law firms, equipment rental companies, and HVAC contractors. Each vertical audit includes industry-specific benchmarks — cost per lead, conversion rates, seasonal patterns, and regulatory considerations. The methodology works for any local service business, but these three verticals get the deepest intelligence.
Yes — and unlike most audits, we use YOUR named competitors rather than auto-suggested ones from tools. We pull organic keyword data, backlink profiles, and authority scores for 3-5 competitors. Then we verify paid search presence with live Google searches, because scraped data tools are often weeks behind reality and sometimes flat wrong.
Every audit includes a phased action plan. You can implement independently, hire PULSE for monthly managed intelligence (starting at $2,500/mo), or use any agency of your choice. The audit stands on its own as a roadmap. Many clients start with the audit and upgrade to ongoing PULSE monitoring when they see the intelligence gap it reveals.
We don't publish full audit reports because each contains proprietary competitive intelligence specific to that client's market. The deliverables section above shows the exact structure and type of analysis included. We're happy to walk through the methodology on a call — request an audit to get started.
The audit is a one-time snapshot: a comprehensive analysis of your current marketing, competitive landscape, and opportunities. The monthly subscription ($2,500-5,000/mo) provides ongoing intelligence — real-time dashboards, AI agents scanning your market daily, campaign management, and continuous optimization. Think of the audit as the diagnosis and the subscription as the treatment plan.
Tell us about your business and we'll scope the audit.