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Multi-Location Dental Marketing That Knows Which Office Profits

Your Brunswick office is printing money. Your Southside office burns ad spend with no new patients. Right now you can't tell them apart — your agency reports brand-level averages. PULSE splits every click, call, and booked appointment by location so you know exactly where the ROI is and where it isn't.

New Patients / Mo
184
Cost / New Patient
$127
Emergency Share
31%
Top Office ROAS
4.8x
Office 123456789

Sound familiar?

Multi-location dental practices face a different marketing problem than single-office groups. Your agency is treating all locations the same — and one of them is draining your budget.

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Every location competes in a different local market

Your Riverside office fights trendy boutique practices. Your Mandarin office fights two multi-location chains. Your St. Johns office has no competition within three miles. One ad strategy can't serve all three. Agencies rarely customize below the brand level because it's expensive — so you get averages that hide where the money actually goes.

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Emergency search CPCs are brutal and you can't tell if they're worth it

"Emergency dentist Jacksonville" runs $15-$30 per click. You're bidding on it because your competitors are. But you have no idea if those clicks convert, which location they route to, or whether the emergency patient becomes a long-term client. The data exists — your agency just isn't connecting it.

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You can't distinguish specialist searches from general dentistry

"Dental implants" and "teeth cleaning" are different markets with different buyers and different CPCs. Running them in the same campaign means the cheaper keyword eats the budget while the high-value one starves. Without keyword-level attribution, you're invisible in the searches that drive your biggest case revenue.

What PULSE does for dental practices

AI-powered intelligence built for multi-location dental groups. Per-office ROI, per-keyword attribution, emergency search positioning — all in one dashboard.

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Per-Office ROI and Google Business Profile Optimization

Every Google Business Profile across your locations is monitored daily — ranking signals, review velocity, photo freshness, and category accuracy. PULSE splits calls, form submissions, and booked appointments back to the originating office so you know which locations are profitable and which need attention.

  • Per-office call, form, and booking attribution
  • GBP ranking signals tracked daily per location
  • Review velocity alerts (you should be getting 8-12/mo per office)
  • Location-level cost per new patient reporting
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Emergency Search Positioning

Emergency dentist queries carry the highest CPC in dentistry and the highest lifetime value per patient. PULSE monitors every emergency keyword across your service area, tracks Google LSA performance by location, and alerts you the moment a competitor shifts emergency positioning against you.

  • Emergency keyword ranking tracked per office
  • Google Local Service Ads performance dashboard
  • Same-day availability signal monitoring
  • Competitor emergency strategy alerts
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Multi-Location Campaign Intelligence

Instead of one blended campaign, PULSE builds a matrix of office-by-keyword performance. You see which offices win emergency searches, which win cosmetic searches, and which are wasting budget on terms that don't convert anywhere. Budget reallocation becomes a daily decision, not a quarterly guess.

  • Office-by-keyword performance matrix
  • Geo-targeting radius optimization per location
  • Automatic bid adjustments by conversion quality
  • Cross-office cannibalization detection

Review Velocity Automation

Google ranks dental offices partly on review velocity — how many new reviews you earn per month, not just total count. PULSE tracks review velocity per office, flags offices falling behind, and surfaces the workflow fixes that let high-performing practices earn 10+ reviews per month without friction.

  • Per-office review velocity tracking
  • Competitor review comparison by location
  • Post-appointment review request funnel monitoring
  • Sentiment analysis on incoming reviews

Built for the way Florida dental markets actually work

Jacksonville, Orange Park, St. Augustine, and the rest of Northeast Florida have unique dental market dynamics most national platforms miss.

Florida dental groups compete against a specific mix most national agencies don't understand — dental service organizations expanding fast, boutique single-office practices with strong local brands, and specialist-only practices charging premium prices for implants and cosmetic work. Every office in your group sits somewhere different on that map.

PULSE was built in Jacksonville. We know which ZIP codes are cash-pay heavy, which lean PPO, and where Medicaid dental is still a viable path to new patient volume. We know that an "emergency dentist" search in St. Johns routes differently than the same search in 32207. National agencies run the same playbook in Florida they run in Ohio. That's why their reports always feel like they're describing someone else's practice.

Our AI agents scan your local competition daily — every new practice opening, every campaign shift, every review pattern change. When Harbour Dental opens a new location or ASAP Dental extends evening hours, you'll know before your next marketing meeting. That's the difference between defending market share and losing it quarter by quarter.

Priced for dental practices, not enterprise

Start with an audit or jump straight to the platform. Every tier includes real intelligence, not just another dashboard.

Audit
$497 one-time
5 business day turnaround
  • Competitive analysis across your service area
  • Per-office gap identification
  • Emergency keyword positioning review
  • 30-minute strategy call
  • Written recommendations report
Start Audit
Starter
$997/mo
$1,500 setup · Single-office practices
  • 1 dashboard for 1 location
  • Google Ads intelligence
  • GBP + review velocity tracking
  • Monthly strategy report
  • Email support
Get Started
Enterprise
$5K-15K/mo
Custom scope · 6+ locations or DSOs
  • All Professional features
  • Custom integrations (practice management)
  • Dedicated strategist
  • Custom AI agents
  • SLA & white-label options
Contact Sales

Common questions from dental practices

Answers to the marketing questions practice owners ask most.

Multi-location dental practices need location-level attribution — not just brand-level reporting. Each office competes in a different local market with different competitors and different keyword costs. PULSE splits your Google Ads, GBP calls, and form submissions by office so you can see which locations are profitable, which are underperforming, and where to reallocate budget. Practices with 3+ locations typically find that 20-30% of their ad budget is flowing to offices that convert the worst.
Cost per new patient for a general dental practice typically ranges from $80-$250, depending on market and service mix. Emergency dental patients run higher ($150-$400) because emergency keyword CPCs in competitive markets can hit $15-$30 per click. Cosmetic and implant practices accept $300-$600 because case value is much higher. The number that matters is cost per new patient against lifetime value, not cost per click.
Most dental practices allocate 3-7% of gross revenue to marketing, with multi-location groups at the higher end because each office needs local presence. A practice generating $1M per office should budget $30K-$70K per office per year. The key is not total spend but spend efficiency — practices using attribution platforms like PULSE typically cut wasted spend by 25-40% while growing new patient volume, because every dollar is traced back to a booked appointment.
Emergency dentist searches are the highest-value, highest-CPC queries in dentistry. Winning them requires three things working together: Google Local Service Ads positioning your practice at the very top, optimized Google Business Profiles for each location showing emergency/same-day availability, and landing pages built specifically for emergency intent. PULSE monitors all three signals across your service areas and alerts you when competitors shift their emergency strategy.

Not ready for a monthly plan?

Start with a $497 Marketing Audit →

Ready to see per-office intelligence?

Tell us about your dental practice and we'll show you what PULSE can do for your locations.